Random Thoughts that are too big for 140 character Tweets
Saturday, 31 March 2012
One in Thirteen Thousand (Giving Up Twitter For Lent)
Saturday, 24 March 2012
Twitter isn't for Buddhists
Random idea of the month: Anaesthetic toothpaste
Saturday, 17 March 2012
Saturday, 3 March 2012
A tale of two citations
As my twitter-silence continues (nearly) unbroken during lent, another reflection from the things-I-would-tweet-about-if-I-wasnt-doing-this-lent-thing-for-no-good-reason department.
Yesterday I was catching up with some RSS feeds and I happened upon an article about thyroxine that contained an error that was so woeful it made me very very woe-filled.
I won't go into details of why it missed the subtle point of the press release it was recycling, nor how a pharmacy undergraduate would have easily spotted the error. Instead, let me speculate on how it illustrates nicely two approaches to social media.
There was another error, far far less woeful, about a drug called warfarin. In that case the author and I reciprocally follow each other on twitter and so we had a conversation abot the issue. A few other twitterers did the same. The author corrected and improved the article. Result: Improved article, more respected author and placated moaning me.
A key element of social media is building relationships. With relationship comes engagement, respect and trust. The journal publishing about warfarin understands this and benefits considerably.
The journal publishing about thyroxine prefers the other model: social media is a support mechanism to stabilise the print edition. I dont know who wrote the thyroxine article, there's a comment field but I dont know whether those comments will ever be seen. There's a generic twitter feed, used as a quasi-rss feed of articles published and generic email addresses.
Result: incorrect article remains, and I moan about it on blogspot.
I know which model of social media I prefer.